Initially, Basmati used to be consumed in the areas in which
it was grown. However, with the migration of the ethnic population to various
parts of the world, Basmati became reasonably popular with Indians abroad.
Later on, it started becoming popular with the locals of these countries and
thus the exports of Basmati Rice started increasing gradually. In 1980s, the
Government of India opened the export of Basmati Rice and this led to the rapid
development of a large market for this rice in the International arena.
Over a
period of time, the traders who were exporting rice began to invest in
automation, yield improvement, packaging and marketing and an ancient product
led to the development of a new sunrise industry. Today, exporters are churning
out thousands of tonnes of high quality Basmati Rice from their factories. Most
of them have attained the status of Export House, Trading House, Star Trading
House and Super Star Trading House.
With the concept of joint family dwindling rapidly, families
have no time to spare for cooking. This has led to the rise of the ready to eat
cooked food industry. The Indian rice industry has also launched new products
like Heat & Eat, Rice 'n Spice etc. These products are now becoming popular
both in India and abroad.
As Indian Rice brands and value added products build
bridgeheads for themselves in the International arena, the industry is gearing
up to increase exports on a sustainable basis and become a significant
world-class player in the Rice markets of the world.
Notified varieties of Basmati Rice
1 Basmati
217
2 Basmati
370
3 Type 3 (
Dehraduni Basmati)
4 Taraori
Basmati (HBC 19/ Karnal Local)
5 Ranbir
Basmati
6 Basmati
386
7 Punjab
Basmati 1(Bauni Basmati)
8 Pusa
Basmati 1
9 Kasturi
10 Haryana
Basmati 1
11 Mahi
Sugandha
12 Pusa
Basmati 1121
13 Improved
Pusa Basmati 1(Pusa 1460)
14 Vallabh
Basmati 22
15 Pusa
Basmati 6 (Pusa 1401)
16 Punjab
Basmati 2 1078(E)
17 Basmati
CSR 30
18. Pusa
Basmati 1509
19. Malviya
Basmati Dhan 2817(E)
20. Vallabh
Basmati 2817(E)
21. Basmati
564 268(E)
22. Vallabh
Basmati 23 268(E)
23. Vallabh
Basmati 24 268(E)
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